About
Ellen Sills-Levy is the Founder & Insights Director of ESL Insights, LLC, a global strategy and insights company.
Ellen is a marketer and specialist in marketing research and client insights working globally across a wide range of sectors and product categories. Her qualitative and quantitative experience encompasses B2B, B2C, brand positioning, brand health, concept development and testing, corporate reputation, client satisfaction, client experience and attrition, and new product introductions. She has worked on many iconic campaigns including "The Citi Never Sleeps," "The Pepsi Taste Test," and Nutella's U.S. introduction.
Ellen is a member and leader in many professional organizations, including the Market Research Council, Advertising Research Foundation Board, Brooklyn College Foundation, Columbia Business School Alumni Board, Financial Women’s Association, International Women’s Forum, International Women’s Forum Leadership Foundation, and the Women’s Forum of New York.
Educational Background:
- MBA, Columbia University Graduate School of Business
- BA, Brooklyn College (CUNY)
Courses Taught:
- Marketing Insights & Research
- Consumer Behavior
- Research Design & Applications for Data
- Strategic Marketing Management
- Applications of Financial Metrics to Marketing