My Visit to Atelier Beaute Chanel

The event consisted of a panel of the very women who had designed this place, along with the freedom to test any makeup product there.

Imagine you had access to a vanity with infinite products and mirrors.

This is every makeup lover’s dream. The moment I walked in the door, I was greeted with warm smiles and a glass of sparkling lemon water. I think it’s fair to say the aesthetic of this event was one of the best I’ve seen. (And I live in New York City.) The space’s entrance consisted of bright stage lights and pink halls, along with an elegant seating area.

Most importantly, the brightly lit vanity room was full of mirror walls. I’d say there were about 30 average-sized vanities. In every counter, a different product was displayed. From skincare to fragrance, they had it all. They also cater to men as much as they do women, providing a wide variety of products.

This SoHo location, in my opinion, is no average Chanel cosmetics store. 

As we learned during the panel, the point of this space is to shop your favorite products without feeling pressure or judgment from anyone. Sometimes, when shopping at a retail store, you can feel pressure to purchase a certain product from the sales associate—this place, however, is judgment-free and pressure-free. It allows guests to peacefully try new products, be creative, and as I like to say, “play” with makeup.

I had a brilliant time testing makeup and learning about all the Chanel products. The personnel was extremely attentive and informative regarding every product. Entry is also free. I encourage you to visit!