LIM will become the first college in the United States to offer a Bachelor of Business Administration (BBA) degree program focused on the business side of the cannabis industry.
New York State recently authorized the College to launch a BBA in The Business of Cannabis. Applications are now being accepted for the inaugural class of first-year and transfer students entering in Fall 2022.
Available in both on-campus and online formats, this program will provide students with core business and industry-specific knowledge and experience to pursue careers in various aspects of the legal cannabis industry, with courses in cannabis retailing, marketing, product development, regulatory issues, and more.
Through its time-tested model of combining traditional classroom instruction with resume-building experience, access to working professionals, and comprehensive career development opportunities, LIM College is positioned to create a pipeline of career-ready graduates for an industry poised to continue tremendous growth.
Cannabis is expected to generate sales of $43 billion in the U.S. alone by 2025, according to market research firm New Frontier Data. Full-time jobs in the cannabis industry grew by 32% to 321,000 in 2020, according to the Leafly Jobs Report.
“Monitoring the explosive job growth in the cannabis sector, we find that employers are seeking skills and experience often possessed by fashion business professionals plus cannabis industry knowledge. LIM College is ready to graduate students with strength in both areas and we are excited to bring our successful track record of building industry connections and career readiness to the cannabis sector,” said Elizabeth S. Marcuse, President of LIM College.
“Skills and experience in fashion marketing, retail, supply chain and distribution have always been adaptable across a broad spectrum of industries, and this is especially true in the cannabis industry,” said Michael P. Londrigan, Chair of LIM’s Business Department.
