Fashion Marketing, MPS

Fashion Marketing courses focus on developing the skills and knowledge that today’s fashion employers require. As you learn how to predict trends and build brands, you will explore consumer decision-making, digital marketing channels, working in global markets, and more. Sample program courses include:

• Advanced Web Analytics and SEO
• eCommerce, mCommerce, and sCommerce Marketing
• Global Luxury Brand Marketing 
• Strategic Digital Communications in the Fashion Industry

You can also opt to complete the Career Success Track, which consists of three internship or career seminar courses.

Review Program Requirements & the Career Success Track

Starting in Fall 2024, on-campus Fashion Marketing students can choose between two program specializations:

• Digital Media Marketing: Prepare for a career in digital marketing, social media marketing, content marketing, search engine optimization (SEO), or data analytics.
• Strategic and Digital Marketing: Gain expertise in reaching target audiences through social media, online advertising, mobile marketing, and influencer marketing. 

This is a STEM-designated program. Graduate students on an F-1 visa who receive a STEM degree can apply for a 24-month extension of their post-completion OPT if they have a job/job offer from an E-Verify employer and meet the required criteria.*

Students in this program may apply to do CPT starting their first semester.**

*Final determination to approve or deny post-completion OPT and the 24-month extension is made by U.S. Citizenship and Immigration Services.

**Students must enroll in the Career Success Track to apply for CPT in their first semester (additional tuition charge applies).

LIM’s signature brand of experience-based learning can help you enhance your resume and elevate your career. By applying knowledge gained in your coursework to real-life workplace situations, you can impress potential employers and make important professional connections. Companies our students have interned with include:

• Bloomingdale’s
• Christian Louboutin
• Dolce & Gabbana 
• Tommy Hilfiger USA
• Versace

You can also opt to complete the Career Success Track, which consists of three internship courses that provide real-world, resume-building experience to help you reach your career goals.

Graduate Internships  Career Development Resources

A master’s degree in Fashion Marketing can help you distinguish yourself with prospective employers. Our graduates are ready to meet the fashion industry’s need for professionals who can make data-informed business decisions and utilize digital platforms to keep customers engaged.

Areas in which Fashion Marketing graduates can pursue careers include:

• Advertising
• Brand Management
• eCommerce
• Fashion Media
• Public Relations

Marketing Career Pathway  Life After LIM