Summer Fashion Lab Course Descriptions
BACKSTAGE PASS: PUBLICITY AND EVENT PLANNING *NEW!*
Go behind the scenes to learn how to publicize a small or big fashion event.
BEHIND THE SCENES: FASHION FIELD TRIPS
Discover what it takes to succeed in the fashion industry by visiting buyers, publicists, trend spotters, stylists, and manufactures on their own turf. This course will require significant walking.
CAREER DEVELOPMENT & PERSONAL BRANDING
Curious about the skills needed for a fashion career and the role of personal branding? In this course you will meet fashion industry insiders and learn how to brand your very best self.
FASHION BLOGGER BOOT CAMP
Learn how to write about fashion for an online audience and how to promote your site on various social media platforms through this workshop, led by a prominent fashion industry editor.
Explore fashion forecasting at all industry levels, namely trend identification, analysis, and synthesis. You’ll learn terminology, timing, and sources of inspiration, research tools, and presentation techniques.
FASHION IN PUBLICATIONS
Discover how a fashion magazine business is organized and operated, and learn industry terminology. Then, step into the role of editor, creating your own digital magazine based on your concept.
Are you interested in learning how fashion products are marketed to consumers? In this class, students will learn how to understand consumer behavior, identify target market segments, and be introduced to the marketing concepts that are applied into today’s dynamic and global fashion business.
Study all aspects of fashion photography, including lighting, composition and balance, model casting, location scouting, and film editing, using your own digital camera. (Camera required-digital SLR preferred)
FASHION ILLUSTRATION & DESIGN
Express your fashion designs and ideas by studying basic fashion illustration in this workshop-style course.
INSIDE THE FASHION BUSINESS
Discover how the global fashion business works from the inside out! Learn how designers & merchandisers, retailers and trend forecasters all work together to create fashionable products for target consumers.
INTRODUCTION TO FASHION BUYING
Learn what it takes to be a buyer in the retail industry, including working with vendors and understanding the customer to select the right fashion products.
INTRODUCTION TO FASHION PR
Public relations are an essential part of the promotion of fashion today. With the guidance of an industry professional, you will learn the function of public relations in the industry and how fashion events and social media are integrated into a company’s promotional plan.
FASHION MERCHANDISING 101
Conceptualize and create a mini fashion collection by learning the process of fashion forecasting and product development.
RED CARPET READY! *NEW!*
Discover the influences of art, music, costume, pop culture and celebrity fashion.
SOCIAL MEDIA & MOBILE MARKETING
Explore the latest media outlets, from blogs to social media channels to guerilla marketing campaigns.
THE BUSINESS OF BEAUTY
Explore the business, and learn all about the latest trends in color and the packaging of beauty products.
THE STYLIST’S ROLE
Learn about fashion styling, from publications to live events, including how to conceptualize and execute a live fashion shoot.
VISUAL MERCHANDISING & DISPLAY
Gain hands-on practice working with props, materials, and display cases to create compelling fashion statements with merchandise.
FASHION MERCHANDISING & PRODUCT DEVELOPMENT
Take on the role of an apparel merchandiser in this workshop-style course. You’ll conceptualize and then develop several mini fashion collections, creating storyboards and gaining an inside look into the computer programs used in the fashion industry.
FASHION BUYING AND RETAILING
Gain a comprehensive overview of fashion retail and the many aspects of buying through in-class workshops, store visits, and group projects. You’ll learn about retail channels in the marketplace today and how retailers target fashion consumers.
FASHION MEDIA: MAKING A MAGAZINE
In this dynamic and hands-on course, students will serve as the stylists, models, photographers, writers, editors, and designers for a fashion magazine that they build from the ground up over the course of the week.
FOUNDATIONS OF FASHION STYLING
Learn about the important role fashion stylists play in the mediums including advertising, editorial, TV, video, and events. Hands-on learning will include a live photo shoot.
GLOBAL FASHION MARKETING
Learn about the ways in which marketers create brand value and market their products around the world. The course will include NYC-based field trips, the exploration into the global fashion market and students will take a look into the consumer-brand connection.
DIGITAL TREND FORECASTING *NEW!*
Capture the newest looks and predict future trends by learning how to read fashion analytics and forecasting platforms.