Born into an artistic family in China and having a deep admiration for art, Yizhou Gu got her bachelor’s in music. She then sought a new educational path that would combine her creative skills with her interest in fashion, electing to enter the Fashion Marketing master's program at LIM College.
How did you first learn about LIM College?
I wanted a graduate school that focused on fashion and was based in New York, and LIM perfectly met those criteria. Its STEM-designated programs provide valuable opportunities for international students. The college’s welcoming and supportive environment for international students further reassured me that this was my ideal academic setting.
What drew you to the Fashion Marketing master’s degree?
My experience in my undergraduate program at Musicians Institute in Los Angeles deepened my understanding of the connection between music and other artforms. My philosophy has always been that fashion, music, painting, and visual arts are closely connected. For example, fashion shouldn't merely be about showcasing clothing; it’s an expression of art and a medium for cultural transmission. LIM’s Fashion Marketing program features a well-structured curriculum in the best location for me to achieve my dreams. My aim is ultimately to work at the intersection of the fashion and music industries, whether through brand collaborations, marketing strategies, or organizing events that fuse fashion with music.
Please tell us about your program. What are you learning?
The structure and relevance of the courses fully immerse me in the fashion industry. I have gained valuable insights into digital marketing, fashion management, and fashion business models, all of which are essential to understanding the complexities of the industry. Additionally, the opportunity to collaborate with PR professionals in the classroom has provided hands-on experience, allowing me to bridge theory with real-world application. This practical approach to learning has been instrumental in shaping my understanding of the fashion marketing landscape.
What kind of assignments do you complete?
I have worked on several projects, including developing a collaborative proposal between Balenciaga and musicians, crafting a marketing strategy for the beauty brand Glossier's entry into the Chinese market, and addressing brand pricing issues. Additionally, I contributed to the email marketing plan for Yardstick, a project for the Evins Communication PR firm.
Are you interning in the U.S. as part of your LIM program?
Yes! I recently began my first internship in New York, working as a social media and marketing intern at Designer Revival, a store that specializes in consignment luxury goods. I manage the store’s social media accounts, including developing content strategies, increasing brand visibility, and engaging with customers, giving me an in-depth understanding of the luxury market, particularly in the marketing and branding of second-hand luxury items.
What experiences are you having in New York? What are the benefits of studying the fashion business here?
As an international student, living in New York has been a colorful and fulfilling experience. The city is vibrant and full of endless opportunities. Being immersed in this dynamic fashion ecosystem allows me to directly engage with the latest trends, consumer behaviors, and business strategies. More importantly, New York’s powerful network of fashion brands, PR firms, and industry leaders provides abundant internship opportunities, collaborative projects, and valuable connections for my future career.
What is it like being an international student at LIM?
I have found a true sense of belonging. LIM is not just a school that focuses on both academics and practical experience; it is a place that embraces multiculturalism. The close-knit community and supportive atmosphere at the school have helped me quickly adapt and find a sense of belonging. I have met classmates from all around the world, all sharing an interest in fashion. LIM has made me realize that no matter where we come from, fashion is always a bridge that connects different cultures and emotions.