Learn more about related fashion business and merchandising associate and bachelor’s degree programs offered at LIM.
Fashion Merchandising, BBA
Entry Term:
Spring & Fall 2025
Application Status:
Open
The Bachelor of Business Administration (BBA) in Fashion Merchandising degree program at LIM College teaches students how to develop products from start to finish – everything from coming up with the initial idea, to bringing it to life, and getting it to consumers through brick-and-mortar stores and digital platforms.
Fashion Merchandising Program Overview
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the BBA in Fashion Merchandising degree program provides a window into the entirety of the multi-trillion-dollar global fashion industry.
LIM’s Fashion Merchandising program fuses business with creativity as Fashion Merchandising majors learn how to develop fashion and lifestyle products and services from start to finish. Along the way, students complete required internships to gain real-world experience, make connections, and build a career-ready resume.
Why Study Fashion Merchandising at LIM
Earning a Fashion Merchandising degree from LIM means learning directly from industry experts and having access to unparalleled opportunities for real-world, resume-building experience.
Plus, our location in New York City means being in a high-energy environment where you’ll have incredible access to the world’s most influential companies in fashion and lifestyle for completing internships, volunteering at major fashion events, and making career connections.
LIM & the Fashion Industry
LIM is highly regarded for the quality of its business education and has deep and longstanding connections throughout the fashion industry. As a result, there are exciting opportunities to work on in-class industry projects, and LIM students regularly excel in major scholarship competitions sponsored by organizations such as the National Retail Federation Foundation and the Fashion Scholarship Fund.
Networking is also an essential component of succeeding in the fashion business, and at LIM making those professional connections begins in the classroom. The faculty members who teach in our Fashion Merchandising bachelor’s program have professional experience in everything from product development and merchandise planning to buying and sustainable sourcing for companies such as American Eagle Outfitters, Target, Cotton Incorporated, and more.
We also regularly bring in industry leaders and successful alumni to share their expertise and career advice. For example, LIM hosts the “NXT in Retail” panel discussion series, where fashion business professionals discuss emerging industry issues.
Student Life & Support Services
Feeling supported is essential to having a successful college experience.
LIM provides a wide range of academic resources and counseling services, comprehensive career development assistance, and extracurricular activities in an inclusive and welcoming environment.
You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.
Student & Alumni Spotlight
“I knew I wanted to go into fashion, but not necessarily design, so when I saw LIM offered all the business courses and merchandising, that’s what appealed to me.”
Isa Acosta ‘26
Pullman, WA
“The Fashion Merchandising major teaches you the behind-the-scenes structure of business and how to run a fashion business properly.”
Cheyenne-Monica Hines ‘24
Newark, NJ
“I met the professor who would become my mentor, and solidified my future at the College and in the retail and fashion industry.”
Megan Marr ‘23
Location Planning Analyst, Ross Stores
From LIM student to change agent in luxury retail
Jahleel Weaver ‘08
Deputy Creative Director, Fenty House
Explore Related Programs
Earn a BBA in Fashion Merchandising at LIM College
Channel your passion for fashion into a career-focused business education. Begin your Bachelor of Business Administration degree in Fashion Merchandising at LIM College.
Apply to LIM Request Info Visit Campus